Local SEO

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Local SEO means optimizing your Google My Business Page to Rank higher than your Competitors. Google changes the signals and factors contributing to your rankings every year or even more frequently. For e.g. in the recent past, now the “7 pack” of maps results have now been reduced to 2-3 results on the organic search page. If you go to Google Maps, then you can see endless results for businesses based on the location you choose. Similarly, the results change when people search for businesses on their Iphone and Android phones.

The common component when Google Ranks the business is obviously “Location” or “Proximity” to the location of the user. This has opened up Local SEO to a lot of businesses and everyone now has a chance to rank on Google, for certain keywords, certain areas of their business,  Appmakery continuously tracks updates to local seo to keep your listings fresh, full of good reviews, and always updated so that you can show up in maximum search results possible.

Place Page Factors

  • Physical Address in City of Search
  • Proper Category Associations
  • Proximity of Address to Centroid
  • Local Area Code on Place Page
  • Individually Owner-verified Place Page
  • Product / Service Keyword in Business Title
  • Location Keyword in Business Title
  • Association of Photos with Place Page
  • Product / Service Keyword in Place Page Description
  • Location Keyword in Place Page Description
  • Age of Place Page
  • Product / Service Keywords in Place Page Custom Attributes
  • Number of Actions Taken by Searchers on a Place Page (e.g. Driving Directions, Mobile Phone Calls)
  • Numerical Percentage of Place Page Completeness
  • Marginal Category Associations
  • Bulk Owner-verified Place Page
  • Matching Google Account Domain to Places Landing Page Domain
  • Association of Videos with Place Page
  • Location Keywords in Place Page Custom Attributes
  • Inclusion of Offer on Place Page

 Factors contributing to rankings (off site)

  • Quantity of Structured Citations
  • Quality/Authority of Structured Citations
  • Consistency of Structured Citations
  • Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)
  • Quality/Authority of Inbound Links to Domain
  • Quantity of Inbound Links to Domain from Locally-Relevant Domains
  • Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)
  • Quality/Authority of Inbound Links to Places Landing Page URL
  • Quantity of Inbound Links to Places Landing Page URL from Locally-Relevant Domains
  • Quantity of Inbound Links to Domain
  • Diversity of Inbound Links to Domain
  • GeoTagged Media Associated with Business
  • Quantity of Inbound Links to Places Landing Page URL
  • Product/Service Keywords in Anchor Text of Inbound Links to Places Landing Page URL
  • Business Title in Anchor Text of Inbound Links to Domain
  • Location Keywords in Anchor Text of Inbound Links to Domain
  • Location Keywords in Anchor Text of Inbound Links to Places Landing Page URL
  • Business Title in Anchor Text of Inbound Links to Places Landing Page URL
  • Product/Service Keywords in Anchor Text of Inbound Links to Domain
  • Diversity of Inbound Links to Places Landing Page URL
  • Velocity of New Inbound Links to Domain
  • Velocity of New Inbound Links to Places Landing Page UR
  • Quantity of MyMaps References to Business
  • Popularity (# of Views) of MyMaps References to Business
  • Matching, Public WHOIS Information
  • Participation in Adwords Express or Google Offers

Factors contributing to ranking (On site)

  • Domain Authority of Website
  • City, State in Places Landing Page Title
  • HTML NAP Matching Place Page NAP
  • Page Authority of Landing Page Specified in Places
  • Product / Service Keyword in Website URL
  • Geographic Keyword in Website
  • NAP in hCard / Schema.org
  • City, State in Most/All Website Title Tags
  • City, State in Places Landing Page H1/H2 T
  • City, State in Most/All H1/H2 Tags
  • KML File on Domain Name
  • Loadtime of Places Landing Page
  • High Numerical Rating of hReview/Schema Testimonials
  • Volume of Testimonials in hReview / Schema.org
  • Volume of HTML Testimonials (WEBSITE)

Review Factors

  1. Quantity of Native Google Places Reviews
  2. Product/Service Keywords in Reviews
  3. Quantity of Third-Party Traditional Reviews
  4. Location Keywords in Reviews
  5. Velocity of Native Google Places Reviews
  6. Quantity of Reviews by Authority Reviewers (e.g.Yelp Elite, Multiple Places Reviewers, etc
  7. High Numerical Ratings by Authority Reviewers (e.g.Yelp Elite, Multiple Places Reviewers, etc)
  8. Overall Velocity of Reviews (Native + Third-Party)
  9. Quantity of Third-Party Unstructured Reviews
  10. Quantity of Native Google Places Ratings (no text)
  11. High Numerical Ratings of Place by Google Users (e.g. 4-5)
  12. Velocity of Third-Party Reviews
  13. High Numerical Third-Party Ratings (e.g. 4-5)
  14. Positive Sentiment in Reviews

Social/Mobile Factors

  • Number of +1’s on Website
  • Number of Adds/Shares on
  • Click-Through Rate from Search Results (
  • Authority of +1’s on Website
  • Velocity of Adds/Shares on Google
  • Authority of Adds
  • Velocity of +1’s on Website
  • Volume of Check-Ins on Popular Services
  • Number of Shares/Likes on Facebook
  • Number of Followers/Mentions on Twitter
  • Authority of Followers/Mentions on Twitter
  • Velocity of Check-Ins on Popular Services
  • Velocity of Followers/Mentions on Twitter
  • Velocity of Shares/Likes on Facebook
  • Authority of Shares/Likes on Facebook (SOCIAL/MOBILE)

OVERALL RANKINGS:
SPECIFIC FACTORS

 

  • Physical Address in City of Search
  • Proper Category Associations
  • Proximity of Address to Centroid
  • Domain Authority of Website
  • Quantity of Structured Citations (IYPs, Data Aggregators)
  • City, State in Places Landing Page Title
  • Quantity of Native Google Places Reviews (w/text)
  • Quality/Authority of Structured Citations
  • Local Area Code on Place Page
  • HTML NAP Matching Place Page NAP
  • Consistency of Structured Citations
  • Individually Owner-verified Place Page
  • Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)
  • Quality/Authority of Inbound Links to Domain
  • Product / Service Keyword in Business Title
  • Quantity of Inbound Links to Domain from Locally-Relevant Domains
  • Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)
  • Product/Service Keywords in Reviews
  • Page Authority of Landing Page Specified in Places
  • Quality/Authority of Inbound Links to Places Landing Page URL
  • Product / Service Keyword in Website URL
  • Location Keyword in Business Title
  • Quantity of Inbound Links to Places Landing Page URL
  • Quantity of Third-Party Traditional Reviews
  • Quantity of Inbound Links to Domain
  • Location Keywords in Reviews
  • Diversity of Inbound Links to Domain
  • Geographic Keyword in Website URL
  • NAP in hCard / Schema.org
  • GeoTagged Media Associated with Business (e.g. Panoramio, Flickr, YouTube)
  • Velocity of Native Google Places Reviews
  • City, State in Most/All Website Title Tags
  • Quantity of Inbound Links to Places Landing Page URL
  • Quantity of Reviews by Authority Reviewers (e.g.Yelp Elite, Multiple Places Reviewers, etc)
  • Product/Service Keywords in Anchor Text of Inbound Links to Places Landing Page URL
  • Business Title in Anchor Text of Inbound Links to Domain
  • Association of Photos with Place Page
  • Location Keywords in Anchor Text of Inbound Links to Domain
  • Location Keywords in Anchor Text of Inbound Links to Places Landing Page URL
  • City, State in Places Landing Page H1/H2 Tags
  • Product / Service Keyword in Place Page Description
  • Location Keyword in Place Page Description
  • Age of Place Page
  • Business Title in Anchor Text of Inbound Links to Places Landing Page URL
  • Product/Service Keywords in Anchor Text of Inbound Links to Domain
  • High Numerical Ratings by Authority Reviewers (e.g.Yelp Elite, Multiple Places Reviewers, etc)
  • City, State in Most/All H1/H2 Tags
  • Diversity of Inbound Links to Places Landing Page URL
  • Overall Velocity of Reviews (Native + Third-Party)
  • Quantity of Third-Party Unstructured Reviews
  • Product / Service Keywords in Place Page Custom Attributes
  • Quantity of Native Google Places Ratings (no text)
  • High Numerical Ratings of Place by Google Users (e.g. 4-5)
  • Number of Actions Taken by Searchers on a Place Page (e.g. Driving Directions, Mobile Phone Calls)
  • Numerical Percentage of Place Page Completeness
  • Marginal Category Associations
  • Number of +1’s on Website
  • Bulk Owner-verified Place Page
  • Matching Google Account Domain to Places Landing Page Domain
  • Velocity of New Inbound Links to Domain
  • Number of Adds/Shares on Google+
  • Velocity of Third-Party Reviews
  • Click-Through Rate from Search Results (
  • Authority of +1’s on Website
  • Association of Videos with Place Page ]
  • Velocity of New Inbound Links to Places Landing Page U
  • KML File on Domain Name
  • Quantity of MyMaps References to Business
  • High Numerical Third-Party Ratings
  • Velocity of Adds/Shares on Google+
  • Loadtime of Places Landing Page
  • Popularity (# of Views) of MyMaps References to Business
  • Authority of Adds/Shares on Google+
  • Positive Sentiment in Reviews
  • Location Keywords in Place Page Custom Attributes
  • Matching, Public WHOIS Information
  • Velocity of +1’s on Website
  • Volume of Check-Ins on Popular Services (e.g. Foursquare, Facebook, Twitter)
  • Number of Shares/Likes on Facebook
  • Number of Followers/Mentions on Twitter
  • Authority of Followers/Mentions on Twitter
  • High Numerical Rating of hReview/Schema Testimonials
  • Volume of Testimonials in hReview / Schema.org
  • Velocity of Check-Ins on Popular Services (e.g. Foursquare, Facebook, Twitter)
  • Volume of HTML Testimonials
  • Velocity of Followers/Mentions on Twitter
  • Velocity of Shares/Likes on Facebook
  • Inclusion of Offer on Place Page
  • Authority of Shares/Likes on Facebook
  • Participation in Adwords Express or Google Offers

Rare but other common factors

  • Diversity of sites on which third-party reviews are present(REVIEWS)
  • Primary category matches a broader category of the search category (e.g. primary category=restaurant & search=pizza)(PLACE PAGE)
  • Proximity of Physical Location to the Point of Search (Searcher-Business Distance) (PLACE PAGE)
  • Product/Service in Places Landing Page URL (WEBSITE)
  • Product/Service Keyword(s) in Places Landing Page Title(WEBSITE)
  • Driving Directions to Physical Address(PLACE PAGE)
  • Quantity of Citations from Locally-Relevant Domains (OFF-SITE)
  • Quantity of Citations from Industry-Relevant Domains (OFF-SITE)
  • Product / Service Keyword in Landing Page URL (PLACE PAGE)
  • Geographic Keyword in Landing Page URL (PLACE PAGE)

NEGATIVE RANKING FACTORS

See if your SEO company is doing this?

 

  1. Mis-match / Tracking Phone Numbers Across Data Ecosystem
  2. Presence of Multiple Place Pages with Same Phone Number
  3. Presence of Multiple Place Pages with Same/Similar Business Title and Address

     

     

  4. Mis-match Address on Places Landing Page
  5. Mis-match / Tracking Phone Number on Places Landing Page
  6. Including Location Keyword in Categories
  7. Absence of Crawlable NAP on Website
  8. Absence of Crawlable NAP on Places Landing Page
  9. Presence of Multiple Categories in Same Input Field
  10. Non-Compliant Categories (those that do not fit “My Business Is a _____”)
  11. Listing 800 Number as Only Phone Number on Place Page
  12. Choosing to Hide Place Page Address

     

     

  13. Low Numerical Ratings of Place by Google Users (e.g. 1-2)
  14. Presence of Multiple Crawlable NAP on Places Landing Page
  15. Negative Sentiment in Place Reviews
  16. Choosing Service Area for Business on Place Page (as opposed to in-location visits)
  17. Mis-Matched or Private WHOIS Information
  18. Low Numerical Ratings of Place by Third-Party Users (e.g. 1-2)

Negative things hurting your rankings

  • Incorrectly placing your map marker
  • Reports of Violations on your place page
  • Keyword/city stuffed Place page descriptions
  • Mismatched NAP (note: I considered phone number to invoke this factor D.M.)
  • 50+ MyMaps referring to your location
  • Multi-lingual listing for the same place
  • Keyword-Stuffing in Title Tag of Places Landing Page
  • Keyword stuffing in business name
  • Address includes suite number similar to UPS Mail Store addresses.
  • Association of Google Places account with other suppressed listings.
  • Incorrect business category.
  • Listing detected at false business location.
  • Presence of malware on site.

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