Google has really upped the game on it’s UIUX since last few years. Every single product of Google is now given a new user experience, and none of them needed more improvement than Google Analytics and Google search console.
If you don’t want to read this blog and instead get the official scoop from Google, then you can do that by following this link.
I will try to explain in short, what I see new and improved and how to utilize some of the changes in search console.
- Now you can easily view Performance of your website, what queries were used to find your pages, CTR and other important stats in a single place, in a nice tabbed view.
So you can now finally see exactly what your visitors are searching on Google before coming to your website. You will be surprised how they visit your site and your content.
2. See if your SEO Company is doing the job for you by building quality backlinks. You can go to Links Report and view all the links that are pointing to you
3. View Sitemaps, Update Sitemaps, Broken URL’s etc to see if your pages are crawled properly. You can instantly use this tab to find out issues with your sites crawlability tell your Web Company to fix it
4. Get automated notifications and see a listing of pages affected by Crawling, Indexing, AMP, Mobile Usability. If you think these are too technical things (it is for most business owners), then you should ask your Web Company about some of the above terms and if they are taking care of the above things for you.
If you are a small or medium sized business spending money on digital marketing, seo, web design and other services, then you have to educate yourself just to know basics, so that you know you are getting the best for the money you are spending.