Yes you heard me. Don’t believe me? Last week I was talking to the cofounder of a famous Dev Studio , which now does $10M/year in revenue, building some of the most cutting edge apps (that you might have used) for startups with funding. He told me they landed Microsoft as a client. I told him, I have worked on projects for Microsoft before, and how it was such a big hastle to get a meeting with them. “How did you get Microsoft as a client?” I asked. He told me a senior executive from Microsoft read a piece of article that was written by an employee from their company and decided to reach out to them. BOOM!
You might say “That’s just luck, I can’t write on a topic and make it rank?” And thing is you can, it’s really simple. Right now I am writing about SEO and Content Marketing, because time and again, I see founders complaining about not getting enough customers or leads, but I am surprised to see a lack of effort in branding and marketing.
Last time I sold a startup to an investor, I met the investor through the startup that approached us. Guess how did they found us? You’re damn right, Google Search again! They searched for a term “startup incubator”, very few people at the time in 2012 searched for a software development company using that keyword. Even more interesting, I had experience running just 1 startup before that and I still decided to use startup Incubator as my main keyword on the website! I made 7 figures, you should too, so start writing now if you are a web development company!
Once you get into the game, like Appmakery has, we can take it to the next level. In fact as I write this, we have a huge plan to double down on the branding and content marketing to create awareness and build Appmakery has a brand. We will be exploring various strategies to position ourselves and leverage variety of content marketing strategies to get in front of the right people!
So I just told you how to get startups as well as Microsoft as your client. Do you have any excuse to not write? Also, why am I telling you this? Aren’t you going to try and put me out of business? That’s ok 🙂 I love a fair game and I love competition. In fact, I won’t even be talking about business if it didn’t feel like sports 🙂
Anyways, thanks for reading, please leave a note or say hi if you are in San Diego Area.