Most people would say use Analytics tools such as MixPanel, GA, Heap or other such SAAS applications to slice and dice your data and learn about customers…….

Yet, most tech companies can’t argue the importance of direct customer feedback in building products. In fact, getting out of the building is as important, after building the product and launching it to customers, as it is before launching the product.
Yet, most companies rely on too much of Analytics data to know about their customers (one can argue they do a good job of it).
But why can’t we just ask the customers: “How fast is the search on the site?”
“How can we improve “x” in the app?”
